Define the global B2B digital strategy
Own the vision and roadmap for the digital customer journey across discovery, onboarding, engagement, service, and loyalty
Deliver consistent customer experiences across websites, HCP portals, e-commerce platforms, and connected digital applications
Own the global B2B digital product portfolio
Lead UX, digital content strategy, SEO, conversion optimization, and digital product management
Drive continuous improvement of customer-facing platforms
Partner with Commercial, Marketing, and Sales teams to digitize customer interactions
Develop digital capabilities supporting lead generation, onboarding, pricing, and partner enablement
Define KPIs across the customer journey
Build a data-driven operating model using customer analytics, digital insights, and performance metrics
Own the B2B technology ecosystem, including portals, e-commerce platforms, CRM, MarTech, CMS, customer data platforms, and analytics solutions
Collaborate with Marketing, Sales, Product, IT, Data, R&D, and Regional teams to align priorities and deliver global initiatives
Lead and develop a multidisciplinary global team

15+ years of experience in Digital, Digital Marketing, Digital Product Management, Digital Commerce, or Customer Experience
Strong background in B2B digital transformation
Experience leading global digital platforms, customer portals, or B2B e-commerce ecosystems
Proven success managing complex cross-functional transformation programs
Experience presenting to executive leadership and managing large strategic investment portfolios
Strong understanding of Digital Product Management, Customer Experience (CX), UX/UI, B2B e-commerce, Customer Portals, CRM, CMS, MarTech, Customer Data Platforms (CDP), Digital Analytics, AI-enabled customer experiences, SEO and Conversion Rate Optimization (CRO), Platform integrations

Senior Director, B2B Journey Digitization

Key skills