Paid Social Media Manager

Role Overview

• Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives
• Translate campaign and business objectives into effective paid social plans
• Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals
• Ensure paid social activity complements and amplifies wider marketing activity
• Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms
• Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences
• Create structured testing plans across creative, messaging, audiences, formats, and placements
• Continuously optimise campaigns based on performance and audience behaviour
• Own paid social budgets and forecasting
• Allocate spend strategically across campaigns, audiences, and objectives
• Balance investment across testing, optimisation, and scaled activity
• Monitor performance and adjust spend to maximise results
• Develop and manage audience strategies across platforms, applying platform-specific targeting approaches
• Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate
• Ensure audience strategies align with personas, funnel stages, and campaign objectives
• Connect audience planning to wider campaign strategy and organic social activity
• Plan and execute structured testing across creative, messaging, formats, audiences, and placements
• Apply platform best practices consistently, with a strong understanding of how each paid social platform functions
• Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities
• Identify opportunities to improve performance through testing, experimentation, and innovation
• Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives
• Define success measures and KPIs appropriate to the audience, platform, and campaign goal
• Provide clear reporting, insights, and recommendations to stakeholders
• Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance
• Work closely with Organic Social, Brand, Content, Product, and Campaign teams
• Ensure paid social activity is integrated into wider marketing plans
• Support thought leadership, brand awareness, demand generation, and product marketing initiatives
• Collaborate with agency and platform partners where required

Requirements

• 3+ years of professional experience in paid social media, paid acquisition, or a related digital marketing role
• Experience planning, executing, and optimising paid social campaigns across LinkedIn and Meta platforms
• Experience managing paid media budgets, forecasting performance, and making investment decisions based on results
• Experience developing audience strategies, including retargeting, customer list, lookalike, and account-based audiences
• Ability to analyse campaign performance data and translate insights into recommendations and action
• Understanding of how paid and organic social activity work together to support marketing objectives
• Ability to collaborate effectively with internal and external stakeholders across multiple regions and functions
• Experience using AI-enabled tools or automation to improve campaign planning, optimisation, reporting, or workflow efficiency

Benefits

• competitive salary with bonus opportunities
• flexible work schedules
• comprehensive health and wellness benefits
• flexible time off plans
• career growth through development programs
• collaborative, innovative culture where your ideas matter