Senior Paid Social Creative

Role Overview

• Create Paid Social Creative End-to-End Own paid social creative from concept through final delivery.
• Personally edit and ship creative across Meta, TikTok, YouTube, and emerging platforms.
• Develop platform-native concepts that feel natural to the feed while serving a clear advertising objective.
• Produce and Iterate Creative at Scale Turn winning concepts into multiple variations and testing opportunities.
• Produce a consistent stream of fresh creative that supports campaign performance.
• Balance speed, quality, and experimentation to meet the demands of modern ad platforms.
• Apply Mobile-First Creative Craft Create for vertical and mobile-first experiences.
• Build strong hooks that earn attention quickly.
• Design for sound-off viewing with captions and clear visual storytelling.
• Use pacing, structure, and calls to action intentionally to drive engagement and conversion.
• Capture Content When Needed Self-produce simple content when a concept requires it.
• Capture UGC-style, product, testimonial, or behind-the-scenes footage using accessible equipment.
• Collaborate with creators, clients, or production partners as needed.
• Learn From Performance Review creative performance and identify what is driving attention, engagement, and conversion.
• Partner with the paid media team on testing plans and creative hypotheses.
• Use performance insights to inform the next round of concepts and iterations.

Requirements

• A strong portfolio demonstrating paid social creative across short-form video and static formats.
• Expert-level video editing skills and a proven ability to personally create high-quality work.
• Strong creative judgment and the ability to identify, adapt, and evolve winning concepts.
• Experience creating multiple variations of a concept and working within a structured testing environment.
• Deep familiarity with Meta, TikTok, and YouTube, and the creative conventions that drive performance on each platform.
• Deep knowledge of platform specifications, creative capabilities, and ad formats across Meta, TikTok, and YouTube, including technical requirements, safe zones, available creative formats (carousels, collections, etc.), and platform-specific features that shape creative strategy.
• Comfort creating content yourself when needed.
• The ability to move quickly without sacrificing creative quality or strategic intent.
• Strong understanding of how creative performance is measured and reported across Meta, TikTok, and YouTube, with the ability to read performance data and identify which engagement signals matter most for the campaign goal.
• Agency experience (nice to have).
• Short-form copywriting or scriptwriting experience (nice to have).
• Experience working with creators or UGC-style content (nice to have).
• Familiarity with creative testing, reporting, and analytics tools (nice to have).
• Motion graphics or After Effects experience (nice to have).