Affiliate Manager

Role Overview

• Creation and management of affiliate campaigns to effectively deliver client objectives and targets
• Strong relationship with different Affiliate Networks
• Technical lead and point of authority
• able to quickly extract information and train junior members
• Put forward recommendations and forecasts outside of CPA/CPL and showcase to the client how this activity contributes to their KPIs
• Able to work with other digital teams and feel comfortable discussing how affiliates and lead generation fits into the overall marketing mix
• Leading client calls in a confident and effective manner to ensure our clients understand our value, trust in our capability, and understand the opportunity within the Affiliate channel
• Optimising existing publisher relationships and recruiting new and exciting publisher opportunities
• Monitor performance daily/weekly: track revenue, orders, ROAS, and risk signals etc
• Identify top performers and scale them (higher commissions, exclusive promos, priority creative etc)
• Spot and remove underperformers or low-quality affiliates quickly
• cut them if they hurt brand perception, drive refunds/chargebacks, or deliver poor LTV traffic
• Enforce brand guidelines and compliance
• Flag opportunities/risks early: e.g., rising chargebacks, promo abuse, or untapped upside etc
• Regularly audit affiliate traffic and promotions for brand fit and quality
• Monitor competitor affiliate strategies and commission benchmarks in health/wellness/DTC
• Drive best practice on your client, and through your team; specifically, improving the quality of campaign delivery, innovation and automation
• Develop and plan affiliate strategy largely independently, but with oversight of your line manager
• Developing a rich understanding of your clients’ audience and the consumer journey for their vertical, always striving to deliver richer insight to clients
• Ensuring timely delivery of all team reporting and analysis outputs
• Ensure your direct reports have timely appraisals, and that these are logged into our HR portal
• Maintain, and grow strong relationships with relevant day to day client stakeholders
• Client facing presentations on strategy, campaign recommendations and subsequent results
• Develop and maintain development plans, roadmaps, media plans, and lead on strategy
• Work with your line manager to create high quality case studies to represent your clients’ best activation work, as well as entering (and winning!) industry awards.

Requirements

• At least 2+ years’ experience within an Affiliate remit, ideally within an agency environment
• Proven experience of working with enterprise level clients and large budgets
• Must be able to communicate well, interpret search to clients and manage client expectations
• Track record of successful client and team relationship building
• Good numeracy skills with strong knowledge/ experience of MS Excel
• Management experience is desirable but not essential
• Strong time management skills and ability to prioritise workload across your direct reports
• Excellent communicator – written and verbal, with the ability to present confidently.

Benefits

• Professional development opportunities
• Equal opportunity employer with zero tolerance for discrimination