About this role

Oversee the overall revenue, profitability, sales operations, customer experience, market incubation, virtual care service delivery, and strategic growth of Caring Anywhere.
Close collaboration with Marketing, Operations, Learning & Development, Employee Services, Technology, Franchise Development, Franchise Support, and Executive Leadership to achieve annual business and market development objectives.
Develop and execute annual and long-range growth strategies for Caring Anywhere.
Drive sustainable revenue growth, profitability, and operating efficiency.
Identify and develop strategic markets with future franchise potential.
Build market incubation plans, market readiness scorecards, and transition-ready market strategies.
Recruit, onboard, coach, and develop Home Care Consultants.
Lead internal sales operations and improve inquiry-to-admission conversion performance.
Strengthen referral development, territory expansion, and healthcare/community partnerships.
Oversee service delivery operations, client retention, customer experience, and utilization.
Improve scalability through technology, automation, CRM utilization, dashboards, and reporting.
Build a high-performing, accountable team focused on growth, innovation, and results.

Proven leadership experience in business operations, sales, healthcare services, home care, senior care, franchise operations, or related field
Strong understanding of revenue growth, profitability, client acquisition, and performance management
Experience leading teams, developing talent, and creating accountability systems
Ability to build referral relationships and support market expansion strategies
Strong communication, planning, analytical, and problem-solving skills
Comfortable working with CRM systems, reports, dashboards, KPIs, and business intelligence tools
Ability to collaborate across departments and with executive leadership
Entrepreneurial mindset with the ability to lead in a growing and evolving business unit

General Manager

Key skills