About this role

Plan and execute Citrix’s presence at key partner-driven events and co-marketing activations.
Serve as the primary event operations point of contact for Partner Marketing.
Develop and manage partner event toolkits and enablement materials.
Coordinate Citrix participation in partner-hosted or partner-led events.
Track partner event performance and report findings.
Collaborate with Partner Marketing and Channel Sales.

Bachelor's degree in Marketing, Communications, Business, or a related field with 6–9 years of relevant experience; or a Master's degree with a minimum of 6 years of experience.
6+ years of B2B event marketing, field & experiential, or strategic events — ideally in enterprise SaaS or tech.
Experience supporting or owning partner
or channel-facing event programs.
Hands-on experience with major third-party industry conference activations, including custom or semi-custom booth builds.
Experienced in managing external vendors and agencies with confidence.
Strong operational execution: venue sourcing, vendor management, contract negotiation, budget tracking ($250K–$1M+), and onsite leadership.
Excellent written and verbal communication; able to write a crisp exec summary and run a stakeholder alignment call with equal confidence.
Proficiency in project management tools (ClickUp, Asana, or equivalent).

Principal Senior Event Marketing Manager

Key skills