Plan, structure, and execute content strategies for infoproduct creators.
Develop editorial calendars aligned with commercial objectives and brand positioning.
Create content angles and strategic ideas that consider sales funnels and launch campaigns.
Prepare clear briefs for copywriting and design teams.
Monitor timelines and publications, ensuring consistency and quality of deliverables.
Organize pre-launch, launch, and post-launch content.
Research trends, references, and opportunities to increase reach, authority, and conversion.
Analyze performance metrics and recommend strategic adjustments to optimize results.
Work autonomously in managing requests and coordinating with the team.

Experience as a mid-level Social Media professional with hands-on involvement in digital infoproduct launches.
Experience planning and executing content for launch campaigns, evergreen/perpetual sales, or other online sales strategies.
Solid understanding of sales funnels and content strategy.
Strong grasp of copywriting applied to social media.
Ability to interpret metrics and use them for decision-making.
Highly organized, with the ability to manage multiple projects simultaneously.
Analytical, proactive, and strong planning skills.
Familiarity with management tools such as ClickUp, Miro, and AI tools (e.g., Claude or similar).
Direct experience working with mid
to large-scale infoproduct creators.
Knowledge of personal positioning strategies, storytelling, and content for acquisition and conversion.
Experience within performance marketing teams or agencies specialized in the digital market.

Mid-level Social Media Specialist – Focus on Infoproduct Creators and Launches

Key skills