Senior Field Marketing & Events Manager

Role Overview

• Own the North America events calendar: trade shows, sponsored events, hosted dinners, roundtables, Stord Summits, and partner activations
• Identify and prioritize the highest-ROI event opportunities across key North America markets and verticals and build a presence that earns attention and drives pipeline
• Manage end-to-end event logistics including vendor relationships, booth design, staffing, and post-event follow-up and attribution
• Develop and scale Stord's owned event strategy in North America, including the Stord Summits, executive dinners, and brand experiences that build deep relationships with prospects, customers, and partners
• Partner with the EMEA Field Marketing Manager to share learnings, align on global event strategy, and build a consistent Stord field presence worldwide
• Build and execute regional campaigns that generate pipeline for the North America Sales team across paid, organic, email, and partner channels
• Own regional attribution and reporting; know your numbers and communicate performance clearly to Sales and Marketing leadership
• Use data and pipeline signal to continuously optimize the North America field marketing mix and prioritize the highest-impact programs
• Build co-marketing programs with key partners that expand Stord's reach and credibility across the region
• Serve as the primary marketing partner for the North America Sales team; build a tight feedback loop between field activity and Sales priorities
• Develop pre
• and post-event enablement and follow-up sequences in partnership with the Customer Marketing Manager to maximize conversion from field programs
• Surface regional market insights, competitive intelligence, and voice-of-customer signals back to the broader Marketing and Product teams
• Support Sales with regionally relevant content, collateral, and campaign assets that reflect the priorities and language of North America buyers

Requirements

• 7–10 years of field or regional marketing experience in a high-growth B2B SaaS or tech-enabled services environment
• Proven track record owning and scaling a North America field marketing program, including a portfolio of owned and sponsored events that drove measurable pipeline
• Deep event marketing expertise across trade shows, hosted experiences, executive dinners, and partner activations
• Strong demand generation fundamentals; comfortable owning pipeline goals and working in lockstep with a regional Sales team
• Data-driven mindset; you measure everything, report clearly, and use results to make smarter bets on where to invest next
• Excellent project management skills; you can run multiple programs across multiple markets simultaneously without losing momentum or quality
• Strong communicator and collaborator; able to influence without authority and build trust with Sales, Partners, and executive stakeholders
• High ownership mentality: you set direction, drive execution, and own outcomes end-to-end
• Familiarity with HubSpot or Marketo, Salesforce, and modern event management platforms.

Benefits

• Stord participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.