Own Brand Identity & Visual Systems: Define Acrisure's brand identity
visual language, design system, typography, color, motion, voice, and tone
building a coherent creative foundation that scales across products, markets, and audiences
Own Acrisure's web experience as a living brand touchpoint
leading the initial redesign and continuing to evolve it
Establish brand standards, guidelines, and governance frameworks that enable internal teams, business-unit marketing teams, and external partners to produce on-brand work consistently and at speed across the organization
Bring craft and intentionality to every brand touchpoint
Develop compelling brand narratives that make Acrisure's complex, multi-product portfolio accessible, differentiated, and memorable across audiences
Partner with the CMO to shape Acrisure’s brand strategy and translate it into creative strategy
Build and lead a multi-layer creative organization including senior leaders across disciplines
Oversee the ecosystem of agency relationships aligned to enterprise strategy
Define and implement the creative operating model

15+ years of creative experience across agency and in-house environments, with a portfolio demonstrating both design craft and brand strategy at scale
Proven track record of building or significantly elevating a brand
from visual identity and web to campaigns and experiential
Experience leading and growing creative organizations, including hiring, mentoring, and developing diverse creative talent
Ability to operate at the C-suite level
translating executive vision into creative strategy, and creative strategy into exceptional, measurable work
Deep fluency across creative disciplines: brand identity, visual design, copywriting, motion, digital, and experiential, whether you produce it yourself or direct those who do
Experience managing agency and vendor ecosystems, knowing when to build in-house versus bring in outside expertise
A builder's mindset — able to create structure from scratch in a fast-moving, high-growth, multi-product B2B environment

Creative Director

Key skills