Partner with leadership to develop high-quality, relevant content (e.g., articles, videos, webinars) that addresses customers' real on-the-job challenges and promotes product adoption.
Develop and execute engagement strategies that increase active participation in the community and drive adoption of the app's community features among enterprise lenders and individual Loan Officers.
Plan and host events such as in-person meetups, webinars, workshops, and live Q&A sessions to foster connection and knowledge sharing.
Identify and cultivate relationships with key influencers and advocates within the customer base to amplify community reach and engagement.
Collaborate with internal team members including Sales, Operations, Marketing, and Product as well as external agencies to build a playbook for successful community rollout and product adoption for new customers.
Monitor community activity and analyze user behavior, spotting trends and surfacing feedback to improve user experience and content relevance.
Act as a voice of the community, sharing insights with product, sales, customer success, and training teams to ensure alignment on community initiatives.
Track and report on key metrics such as NPS, CSAT, engagement rates, and adoption through recurring surveys and analytics platforms to measure impact, inform strategy, and demonstrate ROI.

Bachelor's degree in Marketing, Communications, or a related field.
3-5+ years of experience in community management, social media management, or a similar role.
Proven experience developing and executing successful community engagement strategies.
Excellent written and verbal communication skills, with the ability to adapt to different audiences.
Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
Proficiency in community management tools and platforms.
Experience with behavioral marketing strategy and execution a plus

Community Manager

Key skills