Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences.
Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect.
Create killer product collateral and training materials that empower sales teams and channel partners.
Develop and execute bold go-to-market strategies for new releases and feature updates, hand-in-hand with Product Managers.
Partner with content marketing to produce engaging product-related content
case studies, blogs, videos, and whitepapers.
Work closely with product management, engineering, and customer success teams to ensure everyone’s aligned on product goals and customer needs.
Stay ahead of the game by monitoring competitive products and industry trends.
Track and analyse campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue.
Develop relationships with key customers for testimonials, case studies, and user groups.

5+ years of B2B product marketing experience, with a demonstrated track record of success (ideally in a SaaS environment).
Exceptional storytelling skills.
Proven success in cross-functional teamwork and managing external contributors.
A passion for transforming data and product requirements into high-impact marketing.
Experience in employee experience platforms, internal communications software, frontline workforce tools, or broader HR tech is a plus.
Ability to work from our London office 3 days a week.

Senior Product Marketing Manager

Key skills