Develop, implement, and optimize performance marketing strategies aligned with business goals,
Execute and monitor paid campaigns across Google Ads, Meta, X, TikTok, and other relevant channels,
Track and assist in managing budgets effectively to optimize ROAS, CAC, and LTV metrics,
Collaborate with creative and analytics teams to improve campaign performance and user acquisition,
Maintain daily communication and strong relationships with external platform partners to leverage insights and support,
Iteratively conduct creative A/B tests and structured experiments to identify growth opportunities,
Monitor daily campaign performance, extract insights, and implement data-driven optimizations,
Stay current with new trends, tools, and best practices in digital marketing.

Hands-on experience in digital advertising platforms (Google Ads, Meta, TikTok, X, and non-SAN environments),
Proven ability to translate data into actionable insights, optimize toward incremental growth, and manage performance at scale,
Analytical mindset with good knowledge of marketing metrics (ROAS, CAC, LTV, retention) and experience working with tracking tools (preferably AppsFlyer),
Strong communication skills with the ability to collaborate cross-functionally with creative, analytics, and growth teams and external partners,
Curiosity and agility to test, learn, and evolve — driving both immediate impact and long-term performance efficiency.

Performance Marketing Specialist

Key skills