Social Media Officer

Role Overview

• Support the Social Media Manager to deliver an exceptional experience for our audiences across our social media channels.
• Manage day-to-day organic social media activity across 3 charity brands, including the creation of basic static and video content and daily community management.
• Manage the social media content calendar, including brainstorming meetings and identifying key awareness days, to ensure that we’re posting regular, highly engaging content.
• Use social media analytics to embed regular reporting through weekly and monthly updates.
• With the support of the Social Media Manager, develop organic social content to support strategic and fundraising goals.
• Work with a wide variety of colleagues from different areas of the charity and our partners to ensure social media supports their objectives.
• Manage day-to-day administration of social accounts, including data, paid social invoices, donation reports and basic analytics.
• Provide social media support on the day during our fundraising events, including at weekends.

Requirements

• Excellent editorial and copy writing skills with a knowledge of plain English communications and strong attention to detail.
• Motivated by results and comfortable in a data-driven environment.
• Comfortable working with stakeholders of all levels of the organisation and building collaborative relationships.
• Ability to stay updated on social media news and trends, emerging platforms and best practices.
• A creative and enthusiastic approach to social media based on experience of what works well on various platforms and a willingness to encourage new ideas and approaches.
• Demonstrable willingness to test and experiment, with a strong appetite for developing skills and knowledge.
• Delivery-minded – willing to get stuck in and work at pace.
• Collaborative – able to build rapport with stakeholders and contribute to collective effort.
• A commitment to our DEI principles and putting them into practice throughout our work.
• Experience running and managing a busy content calendar, including brainstorming meetings.
• Experience creating static and video content for social media channels including Facebook, Twitter and Instagram.
• Experience working with different teams to create content which meets different goals.
• Experience of community management, engaging with supporters to make them feel appreciated and representing the brand online.
• Experience of using social media scheduling tools such as Sprout Social or Hootsuite to manage content.
• Experience writing in different tones of voice is key; ideally working across multiple brands at the same time.
• Experience in using data to make informed decisions, ideally with experience of using social media and Google Analytics.

Benefits

• Contributory Pension
• Annual personal development budget
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check-ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities.
• Agile working, flexible hours, and supportive IT kit.
• Shower facilities and bike lock area.
• Generous annual leave (27 days + bank holidays)
• Subsidies for glasses
• Employee Assistance Programme