Marketing Manager – Lead

Role Overview

• You’ll be reporting to the Managing Partner, working closely with IF’s leadership team and our Growth Lead, turning strategy into consistent activity: managing content, events, campaigns and the day-to-day rhythm of how IF and its team are presented to the world.
• You will be the keeper of IF’s brand voice and messaging, making sure how we communicate externally is clear, consistent and true to who we are.
• You will manage the flow of content that keeps IF visible and credible in the market. IF’s leadership team generates the ideas and thinking; your role is to help bring them to life and get them seen.
• You will manage how IF shows up at external events, identifying the right opportunities and making sure we’re prepared and well-represented.
• You will work closely with IF’s Growth Lead and Senior Team to make sure marketing activity is joined up with commercial priorities.
• You will work with our Operations Lead and our People Lead to make sure IF’s values and culture come through in how we recruit and how we communicate internally.

Requirements

• You have experience in a marketing role within a design consultancy, agency or professional services environment. You may be a manager stepping up or a lead looking for a new challenge in a high-ownership role in a smaller team.
• You are highly organised and capable of managing multiple workstreams without dropping the ball. You understand what a well-run content calendar, events programme and brand presence looks like, and you know how to build that from a solid starting point.
• You are a strong writer and communicator. You can craft copy that is clear, punchy and consistent with a defined voice. You’re comfortable writing across formats: social, newsletters, event materials and briefs.
• You are curious about the subject matter. IF’s work spans AI, data, design and policy. You don’t need to arrive with deep expertise, but you need to be genuinely interested and willing to invest in understanding it.
• You understand how marketing and business development connect. You have worked in environments where marketing supports commercial goals, and you know how to stay joined up with a sales or growth function.
• You are a confident collaborator. You can work closely with senior leaders, take a brief, push back constructively and deliver something they’re proud of. You’re not looking to operate in isolation, but you will also be the only full-time marketing person.
• You experiment with tools and stay current. We’re not looking for someone who has mastered every platform, but someone who is actively exploring how AI and emerging tools can make their work sharper.
• You are low ego, thoughtful and genuinely motivated by the kind of work IF does. You want to be part of something that matters, and you bring that energy every day.

Benefits

• Company Bonus. We’re introducing a bonus scheme for the 2026 calendar year designed to ensure all team members benefit from the studio’s success. Beyond 2026 we’re developing a simple scheme that recognises individual performance as well as overall company success.
• 25 days holiday each calendar year, in addition to bank holidays (which typically tops this up to around 33 days).
• Christmas closure between Christmas and the New Year.
• A week-long summer closure each year, so the whole team is offline together during the warmer months.
• 5 days of paid emergency carers leave.
• Enhanced parental leave for all genders and routes to becoming a parent.