Demand Generation Manager

Role Overview

• Plan and run end-to-end demand campaigns – initially for Sideways 6, growing to broader programmes – from brief through build, launch and optimisation.
• Build and manage email campaigns and nurture flows that move prospects through the funnel.
• Support and help manage paid search and social activity – working with PPC Manager.
• Coordinate the assets that campaigns need, working with content owners and product marketing rather than setting content strategy.
• Provide sales with the materials, lists and follow-up support they need to convert marketing-generated demand.
• Own day-to-day HubSpot – workflows, lists, landing pages, lifecycle stages and data hygiene.
• Track campaign, channel and pipeline performance, report on results and use the data to improve what we run.
• Act as the demand lead for Sideways 6, owning its campaigns, nurtures and reporting.

Requirements

• 3+ years’ B2B demand generation or campaign marketing experience, ideally in SaaS or technology.
• Hands-on experience running email, nurture and paid-media campaigns that drive pipeline.
• Track record of owning campaigns end to end
• build, launch, report and optimise.
• Experience supporting sales with enablement and lead follow-up is a plus.
• Strong hands-on experience with HubSpot, including building and optimising email campaigns, workflows, nurture programmes, audience segmentation, landing pages and performance reporting.
• Proven ability to manage and report on the marketing and sales funnel using Salesforce and/or HubSpot CRM, tracking leads, meetings, opportunities and pipeline performance to support revenue growth.
• Working knowledge of the wider B2B marketing technology ecosystem, including platforms such as Google Analytics, LinkedIn Ads, WordPress, BigMarker, 6sense and G2. Experience with conversational marketing or GTM tools (e.g. Qualified) is advantageous, alongside the ability to quickly learn and adopt new technologies in a fast-evolving martech environment.
• Strong grasp of B2B demand generation and the full marketing funnel.
• Confident with marketing automation (HubSpot) – workflows, scoring and reporting.
• Working knowledge of paid search and paid social.
• Comfortable with email best practice, segmentation and nurture design.
• Data-literate
• able to read performance and act on it.
• A genuine all-rounder
• happy to move between strategy, build and analysis.
• Self-starting and high-ownership; comfortable being the demand engine for a brand.
• Highly organised, able to run multiple campaigns and channels at once.
• Commercially minded, focused on pipeline and results.
• Collaborative with sales, content and the wider marketing team.
• Adaptable and ready to grow scope as the business develops.

Tech Stack

• WordPress

Benefits

• 25 days annual leave (with the option to buy and sell additional days)
• Cycle to work scheme
• Access to Learning & Development platform
• ‎Life Insurance
• Auto Enrolment Pensions
• ‎Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more)
• Reimburse for usage of personal mobile phone
• ‎Free Gym membership and Free Friday lunch for office based staff