Lead SEO projects across the NL and DE markets: technical, semantic and editorial audits.
Define and prioritize on-page, off-page and technical recommendations (indexing, Core Web Vitals, structured data JSON-LD / schema.org ) by business impact, not just by volume of opportunities.
Build localized content strategy: beyond translation, a genuine cultural and linguistic adaptation of search intent specific to each market.
Integrate GEO (Generative Engine Optimization) considerations: optimizing for answer engines and generative AI (AI Overviews, ChatGPT, Perplexity…).
Own ROI-driven performance tracking: connect SEO/GEO actions to concrete business outcomes (qualified traffic, conversions, revenue, pipeline), set up KPIs and attribution, and report on return on investment per market.
Build clear, decision-oriented reporting via Search Console, GA4, Looker Studio and rank-tracking tools, dashboards that tie effort to value, not vanity metrics.
Coordinate stakeholders: copywriters, translators, developers and local market leads.

Proven SEO experience (ideally 3+ years), with strong multilingual / multi-market sensitivity.
Fluent in Dutch and German; a fine-grained understanding of local search behavior is a decisive advantage.
Solid technical SEO and structured data skills.
Familiarity with GEO / generative search developments.
A results-oriented, ROI-first mindset: comfortable defining KPIs, measuring impact, and arbitrating priorities based on expected return.
Proficiency with GSC, GA4, Screaming Frog (or equivalent), Looker Studio, rank tracking.
Autonomy, rigor and strong prioritization.
Knowledge of other markets (FR, EN, IT, ES) is nice to have.
International e-commerce experience is nice to have.
A feel for cultural SEO (the intersection of language, cognition and search behavior) is nice to have.

Freelance SEO Project Manager – NL/DE

Key skills