Manager, Digital and Social Media

Role Overview

• Translate the organization's overarching digital strategy into daily, actionable plans across all social media and digital engagement channels.
• Run and optimize integrated digital campaigns (both paid and organic) to move youth and young adult audiences from awareness to active mental health advocacy.
• Own the creation, maintenance, and day-to-day management of the digital content calendar, ensuring consistent, timely, and aligned publishing schedules.
• Actively track emerging platforms, digital trends, and cultural moments impacting youth and young adults to ensure Active Minds remains culturally relevant and responsive.
• Collaborate with internal program, partnership, and development teams to build social plans that support organization-wide initiatives.
• Draft, produce, and edit high-quality, audience informed content across channels inclusive of short-form video (Reels, TikToks), graphics, and interactive formats.
• Maintain an authentic, inclusive, and engaging tone that resonates with youth, while ensuring all content meets visual brand guidelines and accessibility standards (e.g., alt-text, captions).
• Work closely with the Creative and Communications teams to transform mental health messages into digestible, visually compelling digital stories.
• Source, pitch, and manage day-to-day relationships with digital content creators and influencers who align with the Active Minds mission.
• Collaborate directly with creators to develop authentic co-branded content that expands reach and connects naturally with youth audiences.
• Help build and sustain a diverse, active community of digital ambassadors and advocates.
• Monitor comments, direct messages, and broader online conversations daily to track audience sentiment, build community trust, and identify fast-moving trends.
• Run regular performance reports using platform analytics to monitor key engagement metrics (reach, growth, video views, click-through rates).
• Translate performance data into practical, actionable recommendations to continuously improve content quality and campaign ROI.
• Coordinate day-to-day digital workflows and asset pipelines to ensure all social deliverables are executed smoothly and on time.
• Partner seamlessly with Marketing, Programs, and Development teams to provide hands-on digital support for their respective goals.
• Serve as an internal resource on youth digital habits, regularly sharing insights on platform updates and shifting algorithms with the broader communications team.

Requirements

• 4–6 years of experience in social media marketing, digital media, or content creation, preferably with brands or organizations connecting with young adult audiences.
• 1–2+ years of experience managing internal team members and external partners (such as interns, fellows, vendors, or digital content creators).
• Strong expertise in day-to-day social media execution, content optimization, and using platform analytics to build regular performance reports.
• Experience with paid advertising.
• Proficiency with online tools and platforms including Sprout Social, Meta Ads Manager, TikTok Creator Marketplace, and project management tools like ClickUp.

Benefits

• Health, Vision and Dental Insurance
• Paid Vacation and Sick Leave
• Paid Holidays
• Company Wide Mental Health Days
• 401(k) Matching
• HSA and FSA Options
• Life Insurance
• Short Term and Long Term Disability
• Fully Paid Parental Leave
• Wellness Reimbursement Program
• Professional Development Stipends