Aggressive, efficient Meta scaling
scaling to six figures per day when the unit economics support it.
Full-funnel paid media strategy across Meta, Google, and TikTok
with a clear hierarchy of where to push and where to protect margin.
Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout
and know which one to fix first.
Creative strategy leadership alongside the creative team. Understand that at scale, creative is the primary lever, and have a strong point of view on what makes a winning concept before the data comes back.
Senior client relationships across a portfolio of high-growth DTC brands. Walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth
without losing the client's trust.
Team development
building junior analysts and strategists into strong, independent operators.

Demonstrable track record of scaling Meta accounts beyond $100k/day
6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands
Deep structural understanding of Meta's algorithm
creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale
Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes
Clear, direct communicator
with clients, leadership, and your team, especially when the news isn't what they want to hear.

Fully remote
we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best

Head of Growth – Paid Media

Key skills