Ad Operations Specialist

Role Overview

• Set up and optimize paid advertising campaigns
• Manage day-to-day campaign performance
• Create performance reports
• Execute platform-specific optimizations
• Monitor and adjust campaign budgets
• Handle creative asset management
• Analyze campaign data
• Build and maintain dashboards
• Conduct market research and competitor analysis
• Generate performance insights and recommendations
• Track and analyze KPIs across marketing channels
• Develop automated reporting solutions

Requirements

• Marketing or analytics background
• Proficiency with technology
• Familiarity with Google Suite
• Platform expertise: Google Ads, Facebook Ads Manager
• Analytics tools: Google Analytics, Power BI/Tableau (optional)
• Advanced Excel/Google Sheets proficiency
• Marketing certifications (Google Ads, Facebook Blueprint)
• Strong data visualization abilities
• Excellent organizational and time management skills
• Strong written and verbal communication skills
• Ability to work independently and manage multiple projects

Tech Stack

• Tableau

Benefits

• Professional development opportunities
• Ongoing technical skill development and training
• Clear path for specialization based on performance