AVP, Marketing Investment Planning, Agency Strategy – Operations

Role Overview

• Lead the integrated planning, governance, and optimization of AT&T’s marketing investments and agency ecosystem.
• Build a disciplined annual marketing investment plan that aligns budget decisions to revenue forecasts, business unit priorities, market dynamics, profitability goals, and enterprise growth objectives.
• Shape and manage the external agency and vendor model that enables the Marketing & Growth Organization to execute with quality, speed, financial discipline, and measurable business impact.
• Serve as a strategic connector across Marketing, Finance, Supply Chain, Legal, Business Intelligence, Product, and Business Unit leadership to ensure marketing spend, agency partnerships, and operating processes are coordinated, transparent, and optimized throughout the year.
• Monitor marketing investment performance throughout the year and recommend adjustments based on business conditions, revised forecasts, campaign performance, and enterprise priorities.
• Provide executive-level visibility into investment planning, budget decisions, agency performance, and operating model effectiveness for Marketing & Growth Organization leadership and C-level stakeholders.
• Serve as a consultative partner to marketing and business leaders, ensuring spend decisions and agency resources remain aligned to growth objectives and measurable ROI.

Requirements

• Bachelor’s degree (BS/BA) desired.
• 10+ years of related experience.
• Experience collaborating with a broader marketing organization of 250-300+ and influencing senior leaders across functions.
• Experience stewarding large-scale marketing budgets and investment plans, preferably $250M+.
• Experience managing agency and vendor operations for large consumer-facing brands and complex enterprise marketing ecosystems.
• Marketing investment planning, brand finance, strategy, business intelligence, procurement, agency management, or operations experience in multi-product consumer and/or B2B companies.
• Deep understanding of agency ecosystems, vendor sourcing, contract models, performance management, and marketing operating models.
• Experience developing benchmarks, investment recommendations, and operating practices that improve business impact, efficiency, and accountability.
• Strong financial acumen with experience in budget allocation, cost forecasting, reconciliation, and investment optimization.
• Highly analytical, able to interpret complex business inputs, identify trends, surface risks and opportunities, and translate insights into actionable recommendations.
• Direct experience developing marketing investment strategies across portfolios of products, campaigns, or business lines.
• Experience working closely with Finance, Procurement, Legal, Product, Business Intelligence, and Marketing teams to deliver cross-functional outcomes.
• Proven ability to drive consensus and momentum across multiple teams, including senior leaders and non-direct stakeholders in a matrixed organization.
• Track record of building coalitions, leading outside formal reporting lines, and translating strategy into disciplined execution.
• Ability to serve as a vital member of the marketing leadership team, helping shape investment, operating, and agency strategies that support enterprise growth.
• Executive presence to inspire confidence with internal and external constituents.
• Collaborative, pragmatic, and willing to roll up sleeves to solve complex cross-functional challenges.
• Change agent with the ability to improve operating discipline, create transparency, and drive positive cultural change across AT&T.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
• Long Term Grants and Deferred Compensation
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone