Own the comprehensive GTM roadmap and strategy aligned with corporate growth and revenue objectives. Oversee market analysis to identify macroeconomic trends, competitive threats, and high-value growth opportunities.
Establish the foundational framework for product positioning and value propositions that differentiate the portfolio and resonate across all customer segments and commercial channels.
Champion organizational alignment by serving as the bridge between Product, Sales, Marketing, and Customer Success, ensuring a unified approach to market penetration and strategic decision-making.
Synthesize deep insights from direct field engagement, key opinion leaders, and customer advisory boards to directly influence product roadmaps and.
Other responsibilities as assigned by your Manager/Supervisor

Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree highly preferred.
8-10+ years of progressive experience in GTM strategy, product marketing, management consulting, or commercial leadership roles, with a strong preference for individuals from the healthcare or medical technology industry.
Proven experience managing cross-functional initiatives in a fast-paced environment.
Exceptional analytical capabilities with a demonstrated ability to transform complex datasets into executive-level strategic directives.
Masterful verbal and written communication skills, with extensive experience presenting to executive leadership and external stakeholders.
Previous direct sales or close commercial enablement experience is highly preferred.

Performance-based incentive compensation (varies by role)
Equity opportunities
100% Employer paid Health Benefits for Employees
50%
70% Employer paid Health, Dental & Vision for dependents (depending on plan selection)
100% paid Life and Long-Term Disability Insurance
401(k) with a generous company match
Employee Stock Purchase Plan (ESPP) with a discount
Monthly cell phone stipend
Flexible paid time off
13 Paid Holidays + 3 Company Wellness Days
Excellent parental leave policy
Fantastic culture with tremendous career advancement opportunities
Joining a mission-minded organization!

Director, New Product Launch Strategy

Key skills