Own end-to-end execution across SSP partner platforms, including submitting domains for approval, generating and validating placement IDs, and configuring inventory settings
Act as a primary point of contact for SSPs and demand partners to support onboarding, troubleshooting, and ongoing optimizations. Proactively follow up on requests, escalate issues when needed, and maintain strong working relationships to ensure timely responses
Implement and maintain advertiser and category blocklists across SSPs based on publisher requirements, brand safety guidelines, and performance insight
Investigate discrepancies in bidder performance, including CPM, win rate, and fill rate fluctuations. Partner with internal teams and external SSPs to diagnose issues (e.g., bid density, timeout settings, deal configurations) and implement data-driven solutions to improve yield
Extract, consolidate, and analyze performance data across multiple SSP dashboards. Translate raw data into actionable insights, identifying trends, anomalies, and optimization opportunities
Manage and audit ads.txt files across publisher properties to ensure all authorized sellers are accurately represented, remove outdated entries, and ensure compliance with industry standards
Conduct recurring audits of site and partner setups to identify gaps in demand coverage, misconfigurations, or underperforming integrations
Monitor changes in the programmatic ecosystem (e.g., privacy regulations, signal loss, new SSP capabilities). Translate industry developments into actionable recommendations that improve performance, scalability, and compliance
Build and maintain clear, standardized documentation for operational workflows, partner requirements, and troubleshooting playbooks
Requirements
1-2 years of experience working in Ad tech within the digital marketing industry