Planning and implementing Google Ads strategies based on client goals, market context, and performance data.
Managing campaign structures, budgets, bidding strategies, and optimization priorities.
Launching, testing, and scaling campaigns across Google Search, Shopping, Performance Max, Display, Demand Gen, YouTube, Apps, and Remarketing.
Analyzing campaign performance, identifying growth opportunities, and turning data into clear actions.
Monitoring daily KPIs, spotting performance changes, and taking proactive steps to improve results.
Working with automation, AI, tracking, analytics, and reporting tools to understand the full performance picture.

Ownership of Google Ads accounts, including strategy, execution, optimization, and reporting.
Strong analytical thinking and the ability to make decisions based on data.
Experience with Google Analytics and understanding key performance metrics.
Confidence in presenting insights, recommendations, and next steps.
Good time management, attention to detail, and the ability to work with multiple projects at once.
Excellent Lithuanian and English skills.
Curiosity, ambition, and willingness to keep learning.
Basic technical knowledge of HTML, JavaScript, or tracking implementation is a plus.
Understanding Merchant Center, product feeds, and conversion tracking setup is a plus.

Google Ads Specialist – Mid-Senior

Key skills