Content Specialist, Copywriter

Role Overview

• Write high-quality content across formats: blogs, eBooks, case studies, email campaigns, landing pages, ad copy, and product messaging.
• Develop content strategies and calendars aligned to key business and marketing objectives, including product launches, events, campaigns, and PR opportunities.
• Translate technical or complex ideas into engaging narratives for audiences ranging from IT decision-makers to everyday professionals.
• Tailor content to different audiences and stages of the marketing funnel, ensuring an engaging experience at every touchpoint.
• Work with our subject matter experts to create insightful thought leadership content.
• Optimize content for both traditional and AI-generated search (SEO/AEO/GEO), understanding how people discover things today.
• Edit and refine content produced by others, setting a high bar for clarity, accuracy, and brand consistency.
• Own and execute Nitro’s organic social media presence and community management across LinkedIn, Instagram, Facebook, and other relevant channels.
• Develop channel-specific content that builds brand awareness, drives engagement, and grows our community, with a distinct voice for each platform.
• Track performance, analyze what’s working, and use data to make strategic decisions about what to create next.
• Stay current on platform trends, algorithm changes, and emerging formats to keep Nitro’s social presence relevant and ahead of the curve.
• Assist our digital team with paid social ad copy and channel strategy.
• Design creative, on-brand social media graphics, campaign visuals, and template-based assets in Canva.
• Produce short-form video content and social reels to bring our story and our people to life.
• Use AI tools like Claude and ChatGPT, alongside AI features in Canva, HubSpot, and other platforms, thoughtfully and responsibly as a content partner.
• Apply strong editorial judgment to all content, always verifying facts, refining copy, and ensuring alignment with the brief and brand.
• Help develop scalable content production processes that accelerate output while keeping quality high.
• Ensure all content is consistent with Nitro’s brand guidelines.

Requirements

• 5+ years of content writing, editing, and social media experience in a B2B SaaS technology environment preferred
• Proficiency in Canva, Microsoft Office applications, and AI tools required
• HubSpot, Confluence, and Figma experience a plus
• A portfolio that shows your copywriting range (different formats, audiences, channels, styles, etc.)
• Experience managing corporate social media channels with demonstrable engagement and growth
• Solid understanding of SEO best practices and how content discovery is evolving with AI-generated search results
• Excels in managing multiple projects and priorities in a fast-paced environment
• Ability to work from our downtown Toronto office three days per week on a hybrid schedule

Benefits

• Health insurance
• Dental coverage
• Vision coverage
• Flex Time Off
• Hybrid Work
• Pension/401k matching
• Wellness perks