Key skills
SaaSCRMA/B Testing
About this role
Role Overview
- Design, build and optimise customer journeys that drive onboarding, engagement, retention and loyalty.
- Create data-driven lifecycle programmes that respond to customer behaviour and deliver the right message at the right time across email and push.
- Solve customer problems through automation, personalisation and experimentation.
- Collaborate with CRM platforms to build behavioural journeys, optimise onboarding experiences, reduce churn and encourage long-term engagement with subscription products.
Requirements
- Experience designing and optimising customer lifecycle journeys, including onboarding, engagement, retention and win-back programmes.
- Confidence analysing performance, running A/B tests and using customer insights to continuously improve journeys and commercial outcomes. journey.
- Hands-on experience with CRM and marketing automation platforms such as HubSpot, Braze, Iterable or similar.
- Strong understanding of behavioural triggers, segmentation, personalisation and A/B testing.
- Experience working with subscription, membership, media, SaaS or e-commerce products is highly desirable.
- Comfortable using data to identify opportunities and measure incremental impact.
- Less emphasis on promotional campaign execution; more emphasis on always-on customer journey optimisation.