Own the strategy across SEO, AI, and content, ensuring it is aligned with business revenue targets and the Virgin brand voice
Act as the senior expert for organic performance, partnering with Trading and Commercial teams to embed SEO thinking into product launches and seasonal trading cycles
Lead, develop, and grow a high-performing team of specialists, while managing external agencies to ensure they deliver maximum strategic value
Drive organic revenue growth (YoY and vs forecast)
Improve traffic growth and search visibility across priority categories
Oversee content effectiveness (engagement, conversion, assisted revenue)
Partner with Product and Tech teams to lead the technical roadmap (crawlability, indexation, Core Web Vitals, and Schema)
Own the organic reporting suite (GA4, Looker Studio), translating complex data into simple, decision-driving insights for senior stakeholders

Significant experience leading SEO/Content functions, ideally in high-SKU e-commerce or travel/leisure environments
A "content-first" mindset with proven experience in digital storytelling and managing end-to-end content lifecycles
Deep expertise in technical SEO (Schema, Site Architecture) and a sophisticated understanding of AI/LLM search algorithms
Comfortable owning a revenue target and articulating the ROI of organic investment to non-marketing stakeholders
Expert knowledge of Search Console, Screaming Frog, SEMrush/Ahrefs, GA4, and Looker Studio
Able to operate at a high strategic level while remaining happy to execute hands-on tasks to get the job done
Ability to break down silos and work seamlessly with Tech, Product, and Trading teams
Passionate about staying ahead of industry change and driving a culture of continuous testing and learning

25 days holiday plus bank holidays, with the option to buy or sell up to 2 days each year
Flexi-working hours around our core 10-4, so your day works for you (8.5 hours per day)
Access to an award-winning employee assistance programme
Health Plan cover (plus family add-ons) with cash back for a variety of health & wellbeing costs
Cycle to Work and Electric Vehicle schemes (post probation)
Company pension (5% you, 3% us) after 3 months
Discretionary bonus and life assurance after probation
2 volunteer days each year
Free breakfast when in the office
Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations)
Yearly £150 experience voucher
Discounts on experiences and across the Virgin Group
Refer a Friend bonus and generous team celebrations throughout the year

Head of SEO, AI & Content

Key skills