Design and build our end-to-end subscriber funnel: Traffic → Engagement → Registration → Paywall → Subscription → Retention
Define and implement key KPIs, tracking, and data structures from the start
Develop our paywall and offer logic (metering, pricing, bundles, trials)—without existing restrictions
Establish a systematic experimentation setup (A/B testing, hypothesis-driven work)
Develop mechanisms to increase depth of use and reader retention (e.g., newsletters, personalization, habit-forming products)
Identify and prioritize the biggest growth levers across the entire journey
Work closely with Editorial, Product, Marketing, and Tech to consistently align content, distribution, and product with growth
Build a modern, data-driven decision-making logic—rather than relying on gut feeling and historically grown processes

Experience in growth, subscription business, performance marketing, or product development
Strong understanding of conversion funnels with a focus on engagement, registration, and retention
Experience building or scaling data-driven growth systems
Proficient with analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
Understanding of digital business models, paywalls, and pricing strategies
Ability to analyze complex user behavior and translate it into clear actions
Hands-on mentality and enthusiasm for building things from the ground up
Ideally, knowledge of tracking, SQL, or experimentation frameworks
Confident use of AI tools (including Claude, Gemini) for research, content production, and SEO; experience with targeted prompting and the ability to critically assess AI outputs

The rare opportunity to help shape a media company from the ground up—no legacy systems and no constraints
Direct impact on product, growth, and monetization
Maximum freedom in choosing tools, systems, and methods
An environment that values impact over processes
Short decision-making paths and an interdisciplinary team

Growth Manager, Subscription & Conversion

Key skills