Digital Marketing Specialist

Role Overview

• Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
• Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
• Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
• Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
• Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
• Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
• Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices
• Oversee the organization of leads within marketing automation platforms
• Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
• Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
• Deliver monthly performance reports
• Recommend optimizations and pivots to all digital activities based on reporting

Requirements

• Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
• 3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
• Proficiency in using digital tools and programs for advertising, analytics, and content management systems
• In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
• Experience utilizing social media platforms and management systems for demand generation programs
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
• Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
• Experience in coordinating and optimizing PPC campaigns to achieve business goals
• Solid understanding of lead nurturing and management techniques
• Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team

Tech Stack

• WordPress

Benefits

• medical, dental, vision benefits starting day 1
• 401k
• PTO
• paid holidays
• FSA
• life insurance
• LTD
• STD
• EAP
• discount programs
• tuition reimbursement
• training
• professional development