Staff Lifecycle Marketing Manager at GitLab

Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization
Work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle
Drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting
Use data-driven insights and continuous testing to improve prospect engagement, funnel progression, and revenue growth
Help set the standard for how the team approaches email as a channel

7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas
Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression
Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results.
Strong internal communication and cross-functional coordination skills
High attention to detail across audience logic, segmentation, QA, localization, and reporting
Working knowledge of HTML and CSS for email design and troubleshooting
Bonus points to have experience working with teams in different regions and localizing for different markets

Staff Lifecycle Marketing Manager