Lead end-to-end analytics implementations: GA4, Google Tag Manager (including server-side tagging), data layer architecture, and conversion tracking
Design and build reporting and dashboards (Looker Studio, BigQuery, and equivalent BI tools)
Develop attribution models and measurement frameworks that tie organic, content, and PR efforts to business outcomes
Serve as the analytics authority on client calls — presenting insights, fielding questions, and guiding strategy with confidence
Partner with GEO, SEO, content, affiliate, paid social and PR teams to instrument campaigns and prove impact
Ensure privacy and consent compliance (consent mode, data governance) across implementations
Set the standards, processes, and deliverable templates for a scalable Analytics practice
Scope and price new analytics engagements alongside the Growth team
Use our Analytics infrastructure with historical data to help develop differentiated content strategies for the Siege Media brand

7–10 years in marketing or web analytics, with a mix of agency and/or in-house experience
Dedicated experience using AI to build analytics dashboards/scaled recommendations, including but not limited to Claude artifacts for reporting and agentic workflows
Deep, hands-on GA4 and GTM expertise, including server-side tagging and data layer design
Strong SQL and experience with BigQuery and BI/visualization tools (Looker Studio or similar)
Proven attribution modeling and measurement strategy chops
Demonstrated client-facing presence — you can lead a call, not just join one
Ability to translate technical data into clear, strategic recommendations a CMO understands
Familiarity with privacy regulations and consent management

100% health, dental, and vision benefits
unlimited PTO
remote-friendly work environments (with a preference for Austin or a willingness to travel for periodic team gatherings)

Director, Analytics

Key skills