Own the full-funnel journey infrastructure at Zelis
Architect and operate the marketing automation systems
Build and govern systems, models, and measurement frameworks that make the customer journey
Work with Business Marketing strategy and Creative Content to design and operationalize multi-channel buyer journeys
Implement 'next best action' logic that responds to real-time behavioral signals
Define and maintain journey maps reflecting the full spectrum of B2B buying dynamics
Integrate account-based marketing (ABM) into the broader journey architecture
Partner with Data & Analytics team to activate audience segments
Deploy AI and machine learning within the journey stack
Evaluate and implement emerging automation and orchestration tools
Maintain shared visibility into funnel health, velocity metrics, and conversion rates
Lead cross-functional reviews of journey and demand gen performance

10-12 years of experience in B2B marketing, demand generation, or marketing operations
Demonstrated expertise enabling and technically executing full-funnel demand generation programs
Deep hands-on proficiency with HubSpot as a marketing automation platform
Experience with ABM platforms (6sense, Demandbase, or equivalent)
Comfort working cross-functionally with data and analytics teams
Familiarity with Digital Experience Platforms (DXP)
Proven ability to implement 'next best action' logic and event-triggered automation
Strong command of data strategy
Experience working with AI and machine learning tools applied to marketing
Track record of building measurement frameworks

Director, Demand Generation Marketing

Key skills