Market Analysis: align with Product to define the market opportunity
Expand this by the intelligent use of partners
Partner GTM & Ecosystem: build the ecosystems to accelerate lead generation
Campaign Development: Partner with Central Marketing to 'Cloud-ify' vertical assets for co-branded lead-gen (Webinars, Whitepapers)
Sales Plays: Create and deploy high-impact 'Sales Plays' (e.g., MLR40 Audit-Ready Play) for the Regional field teams
ToF Generation: Own the 'Partner-Accepted Pipeline' metric by delivering high-intent leads to the PDMs
Competitive Intelligence: Maintain battlecards comparing IM’s cloud-integrated SaaS against niche competitors

7+ years in Product Marketing, Vertical GTM, or Sales Enablement
Deep domain expertise in BFSI, Healthcare, or Public Sector regulations (e.g., MLR40, HIPAA)
Exceptional storytelling skills with the ability to simplify complex SaaS workflows

Partner Solution GTM Lead

Key skills