Key skills
GoAIArtificial IntelligenceBlockchainSaaSLeadershipProduct ManagementCommunicationSales
About this role
Role Overview
- Positioning & Go-to-Market (GTM): responsible for the value proposition, positioning, and messaging by persona and segment
- Build Ripio B2B's annual Product Marketing plan, aligning launches, campaigns, and content initiatives
- Enable the Sales team with materials that accelerate enterprise deals
- Produce thought leadership content on stablecoins, crypto infrastructure, regulation, and payment methods in Latin America
- Manage the B2B marketing stack, budget, and vendors
Requirements
- 5+ years of relevant experience in Product Marketing, Product Management, or roles related to Go-to-Market (GTM) and technical areas, preferably in fintech, payments, crypto/blockchain, infrastructure, or B2B SaaS
- Proven experience marketing technical products to B2B/Enterprise audiences, including technically-minded buyers (developers, solution architects, and product managers)
- Strong ability to influence and collaborate cross-functionally
- Hands-on experience executing demand generation strategies and full-funnel B2B marketing
- Experience building a marketing stack from scratch
- Proactive mindset with strong execution skills
- Genuine interest in crypto, stablecoins, payments, or fintech infrastructure
- Professional fluency in English
- Spanish is a significant plus
- AI-first mindset and experience using artificial intelligence tools
Tech Stack
- Go
Benefits
- Work 100% remotely from anywhere in the country — and for three months, from anywhere in the world!
- Health insurance
- Life insurance
- Dental coverage
- Monthly meal and grocery allowance
- Home office allowance
- Language courses for global communication
- Internal trainings with crypto experts and other key business areas
- Budget for external training
- Performance
- and business-results-based bonus
- One week off during the year-end holidays
- One day off on your birthday