Support the execution and monitoring of lifecycle initiatives, including events, missions, offers, and promotions
Manage daily communications and incentives on the official Facebook page, ensuring engaging and consistent messaging aligned with lifecycle initiatives
Support efforts to refine the player journey, from onboarding through progression and retention loops
Analyze the performance of features and campaigns, providing insights and recommendations for optimization
Collaborate with CRM and analytics teams to deliver targeted and impactful player experiences
Contribute to A/B tests and experiments to optimize lifecycle performance
Monitor live game performance and flag risks or opportunities for improvement
Support documentation and communication of GameOps plans and results

Bachelor’s degree or Master’s degree or equivalent experience in Marketing, Digital Marketing, Social Media, Business Administration, or related field
Strong interest in mobile gaming, live operations, or digital products
Analytical approach with comfort working with data (MS Excel required)
Good understanding of player behavior and engagement loops
Strong organizational and communication skills
Ability to work in a fast-paced, collaborative environment
Proactive, curious, and eager to learn.
Minimum of a 6+ month internship or first experience in gaming, apps, or digital marketing
Experience using CRM platforms (Iterable is a plus), live ops software, or campaign coordination
Experience handling social media platforms and assisting in communication strategy (experience with Sprout Social is a plus)
Familiarity with free-to-play (F2P) mechanics (progression systems, rewards, monetization)

Associate GameOps Manager

Key skills