Follow up on new inquiries generated through Facebook Ads and Google Ads.
Contact leads via phone, SMS, WhatsApp, and email.
Conduct outbound calls to prospective students and parents.
Book free introductory guitar lessons into the company calendar.
Confirm appointments and send reminders.
Follow up with no-shows and reschedule appointments when appropriate.
Re-engage previous inquiries and former students.
Welcome new students and parents.
Maintain ongoing communication with current students and families.
Provide a positive and professional customer experience.
Answer general inquiries and direct questions to the appropriate team member when necessary.
Build rapport with prospective students and parents.
Update and maintain lead records within GoHighLevel (GHL) / LeadConnector.
Document all communications and interactions accurately.
Ensure no leads are overlooked or forgotten.
Maintain clean and organized CRM records.
Track lead progression through the enrollment process.
Assist with inbox management and email organization.
Support calendar management and scheduling activities.
Maintain accurate records and administrative documentation.
Prepare weekly performance reports.
Generate simple weekly reports outlining:
Leads contacted
Trial lessons booked
No-shows
New student enrollments
Re-engaged leads and former students
Monitor outreach and appointment-setting performance metrics.

Excellent spoken and written English communication skills.
Friendly, confident, and professional telephone manner.
Previous experience in appointment setting, customer service, sales support, or lead follow-up.
Strong relationship-building and communication skills.
Excellent organizational and time-management abilities.
Ability to work independently and proactively.
Strong attention to detail and follow-through.
Reliable internet connection and quiet work environment.
PREFERRED QUALIFICATIONS
Experience using GoHighLevel (GHL) or LeadConnector.
Experience working with inbound lead management.
Experience in education, coaching, music schools, tutoring services, or service-based businesses.
Familiarity with Facebook and Google Ads lead follow-up processes.
Experience with SMS, WhatsApp, and multi-channel communication.
Sales or appointment-setting experience.
Experience re-engaging dormant leads and previous customers.

Lead Follow-Up & Appointment Setting Virtual Assistant

Key skills