Role Overview
Role responsibilities🔍 Analytics & Research
- Monitoring and analyzing competitors’ creatives in the global HR tech and AI product markets
- Researching target audiences, candidate/employer needs, pain points, and insights
- Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities
🎨 Creative Production & Launch
- Creating tasks for static creatives and writing scripts for video/UGC and static banners
- Building test hypotheses and running experiments across advertising platforms
- Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines
📊 Performance Analysis
- Reviewing the effectiveness of creatives and advertising campaigns
- Generating insights on how to improve visuals, messaging, and creative mechanics
- Offering hypotheses and systematically testing new approaches
Requirements
- 2+ years of experience as a Creative/Marketing Producer in an IT product company, digital agency, or performance marketing environment (Facebook ads video, vertical format).
- Ability to analyze key performance indicators and propose improvement hypotheses
- Strong research skills: audiences, competitors, product
- Understanding of advertising platforms (Facebook, TikTok, Google) and performance marketing principles
- Competence in static and video production from concept to final approval
- Portfolio showcasing successful creatives
- English and Russian
- Excellent communication skills and the ability to clearly share ideas with the team
Benefits
What We Offer✨ Remote work format
✨ Opportunity to influence product growth through high-performing creatives
✨ A culture of experimentation — we test boldly, frequently, and fast
✨ A team environment that values initiative and creative thinking
✨ Data-driven decision-making
✨ Competitive salary ($30000-40000), paid sick leave and vacation
✨ A chance to build a strong portfolio for a global-level AI product