Role responsibilities🔍 Analytics & Research

Monitoring and analyzing competitors’ creatives in the global HR tech and AI product markets
Researching target audiences, candidate/employer needs, pain points, and insights
Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities

🎨 Creative Production & Launch

Creating tasks for static creatives and writing scripts for video/UGC and static banners
Building test hypotheses and running experiments across advertising platforms
Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines

📊 Performance Analysis

Reviewing the effectiveness of creatives and advertising campaigns
Generating insights on how to improve visuals, messaging, and creative mechanics
Offering hypotheses and systematically testing new approaches

2+ years of experience as a Creative/Marketing Producer in an IT product company, digital agency, or performance marketing environment (Facebook ads video, vertical format).
Ability to analyze key performance indicators and propose improvement hypotheses
Strong research skills: audiences, competitors, product
Understanding of advertising platforms (Facebook, TikTok, Google) and performance marketing principles
Competence in static and video production from concept to final approval
Portfolio showcasing successful creatives
English and Russian
Excellent communication skills and the ability to clearly share ideas with the team

What We Offer✨ Remote work format

✨ Opportunity to influence product growth through high-performing creatives

✨ A culture of experimentation — we test boldly, frequently, and fast

✨ A team environment that values initiative and creative thinking

✨ Data-driven decision-making

✨ Competitive salary ($30000-40000), paid sick leave and vacation

✨ A chance to build a strong portfolio for a global-level AI product

Creative Producer – Facebook Ads Video

Key skills