Develop and manage the annual paid media strategy and budget in coordination with client and internal teams.
Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms.
Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.
Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement.
Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data.
Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media.
Provide monthly media performance reports with actionable insights.

Bachelor’s degree in marketing, media planning, or analytics.
7+ years in media strategy and buying, preferably in public sector or health awareness campaigns.
Deep understanding of equitable media planning and multicultural engagement.
Experience with Google Ads, Meta Ads, OTT, and community-based media buying.

Media Strategist, Buyer

Key skills