Own the inbound marketing funnel, with a primary focus on SEO and SEM, to drive qualified leads and pipeline growth.
Plan, launch, and optimize paid search (SEM) campaigns, managing budgets, bids, keywords, ad copy, and landing pages to hit cost-per-lead and ROAS targets.
Develop and execute the SEO and GEO strategy, including keyword research, on-page optimization, technical SEO, and content recommendations to grow organic traffic and rankings.
Own website and landing page conversion rate optimization, continuously testing messaging, offers, user journey, and page experiences to improve lead conversion and pipeline generation.
Support building and managing nurture campaigns, lead scoring, and automated workflows in Marketo to move prospects through the funnel.
Maintain clean lead and campaign data and report on funnel performance in Salesforce, partnering with sales on lead handoff and attribution.
Define, track, and report on funnel KPIs
traffic, conversion rates, MQLs, SQLs, cost per lead, pipeline contribution, and revenue generated, and share insights with stakeholders.
Run a consistent cadence of A/B tests and experiments across channels, landing pages, and messaging to continuously improve conversion.
Collaborate with content and product marketing to align campaigns with the buyer’s journey and our childcare-provider audience.

4+ years of experience in demand generation, growth, or performance marketing, ideally in B2B SaaS.
Hands-on experience managing SEO and SEM / paid search campaigns with a track record of driving qualified leads.
Working knowledge of Marketo for campaign execution, nurture, and lead management.
Experience with Salesforce
comfortable navigating CRM data, reporting, and lead/campaign workflows.
Strong analytical skills; you’re comfortable working with funnel metrics and using data to drive decisions.
A self-starter who can own channels independently in a small, fast-moving team.
Excellent communication and collaboration skills, especially with sales.
A bonus if you have…
Experience with email marketing and marketing automation best practices.
Content marketing experience
briefing, creating, or optimizing content to support demand gen.
Familiarity with the childcare or SMB software space.

Flexible working arrangements; we are a remote-first company who gathers together (virtually) every quarter, and in-person at least once per year. You must be willing to travel in-person as required for the role
Health benefits package includes medical, dental and vision
Paid time off, including vacation, personal and volunteer days
Opportunities for learning, mentorship and professional development
Ongoing team-wide and company-wide virtual social activities and success celebrations

Demand Generation Manager

Key skills