About this role

Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile
Lead campaign activation across all of the above mediums
Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
Optimize the campaigns with media vendors ongoing
Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations
Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period
Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together

3+ years of media planning and/or buying experience
Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy
Excellent attention to detail, thoroughness, and organizational abilities
Ability to function in a quick and organized manner and to handle multiple deadlines with proficiency in a fast-paced environment
Excellent writing, editing, and communication skills

Media Planner

Key skills