Act as the UX owner of the end-to-end AI LogoMaker experience, leveraging a continuous discovery process to identify user opportunities, validate solutions, and implement continuous learning loops.
Drive UX patterns and consistency of AI-supported digital experiences for our customers, ensuring they remain simple, accessible, and intuitive regardless of the technology being used.
Build and cultivate deep domain expertise around small business customers and their needs related to logo and brand creation, logo and brand refresh, and the consistent application of brand to printed marketing materials.
Collaborate strategically with product managers, engineering teams, content design, UX research, and data analysts to gather requirements, validate concepts, and co-create innovative technical solutions.
Navigate seamlessly between long-term conceptual visioning and near-term incremental delivery to maintain a high pace of product shipping and iteration.
Lead the adoption of user-centered design principles across the broader organization, acting as a visible advocate for qualitative and quantitative research-backed execution.
Leverage and scale Vista's central design system, pushing creative boundaries thoughtfully to ensure overall site consistency, scalability, and automation.

5+ years of experience designing impactful digital products, preferably in the B2C e-commerce and/or design software space.
4+ years of experience working collaboratively with cross-functional product, engineering, design, content, and user research teams.
Proficiency with design and rapid prototyping platforms such as Figma, alongside familiarity with AI-assisted building tools like Claude Code, Figma Make, or Cursor.
Well rounded portfolio showcasing UX excellence through multiple comprehensive case studies that demonstrate user-centric, highly conceptual solutions with clear business impact.
Deep practical understanding of visual design fundamentals, including advanced typography, layout hierarchy, color theory, and responsive compositions.

Lead UX Designer, AI LogoMaker

Key skills