Hunt — hard. Prospect relentlessly across local, regional, and national categories.
New-to-station and non-traditional revenue is your primary mandate.
You don't wait for the phone to ring.
Sell all screens.
Drive revenue across CBS O&O broadcast, Paramount+ and Pluto TV — in a single, integrated pitch.
Go multi-market.
Leverage the full 17-market CBS O&O footprint to bring advertisers a scaled broadcast solution to reach audiences across any & all markets.
Build, don't inherit. Develop direct client and agency relationships from the ground up.
Own your pipeline and your outcomes.
Think like a strategist. Package custom solutions — tentpole programs, sports integrations, streaming packages, sponsorships — tailored to client business objectives, not just available inventory.
Own your numbers. Manage quarterly and annual account plans, forecast correctly, and hit your monthly and quarterly revenue goals.
Stay ahead of the market. Know the linear and streaming landscape.
Understand where categories are investing and why. Bring category intelligence into every client conversation.
Collaborate to win. Partner with Integrated Marketing, Account Management, Traffic, to deliver seamless, high-impact campaigns from pre-sale through post-recap.
Stay sharp. Keep a pulse on marketplace trends, category dynamics, and the evolving linear and streaming landscape.
Represent WCCO at client meetings, presentations, and station events.

2+ years of local broadcast experience, multi-platform, or local media advertising sales with a verifiable track record of hitting or exceeding revenue goals.
Real hunger—you prospect, you pitch, you close. You don’t wait for business to come to you.
Strong consultative selling skills with the ability to build lasting client partnerships.
Experience working with both advertising agencies and direct clients.
Outstanding presentation, negotiation, and closing skills.
Excellent written and verbal communication skills.
Ability to manage a high-volume, fast-paced book of business with professionalism and precision.
Experience selling streaming, digital, or OTT inventory in addition to linear television.
Familiarity with Paramount+, Pluto TV, or FAST/AVOD platform sales.
Experience selling multi-market or national broadcast packages.
Bachelor's degree preferred.
Proficiency with WideOrbit, Strata, Salesforce, and Microsoft Excel.

Account Executive

Key skills