Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimization
Develop full-funnel strategies to drive high-quality user growth and engagement
Lead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementality
Test and iterate on creatives, targeting, and bidding strategies to unlock performance gains
Partner cross-functionally to define measurement frameworks
Own ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and more
Partner with product and design to align store presence with in-app experience and growth goals
Manage and develop a small team of growth marketers across performance marketing and ASO

7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing
Deep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer, etc.)
Proven track record optimizing CAC, LTV, and ROAS at scale
Strong hands-on experience with ASO tools and strategies
Experience managing agencies and external partners
Prior people management experience (direct management of at least 1–2 team members)
Highly analytical, with strong comfort using data to drive decisions and influence stakeholders
Experience in consumer apps, media, sports, or engagement-driven platforms

Director, Growth & Engagement

About this role