Key skills
SalesforceCRMCommunicationSales
About this role
Role Overview
- Key focus on lead generation and reporting against target.
- Executing effective lead generation campaigns to deliver the leads required to meet the annual sales target.
- Responsible for weekly, monthly and ¼ reporting.
- Develop strategies and tactics to drive leads and customer engagement/retention.
- Develop and deploy successful marketing campaigns and own their implementation from idea to execution.
- Experiment and measure with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Continual improvement and learning into new lead generation activities.
- Manage marketing team members day to day and assisting with the campaigns they are working to deliver.
- Support integrated campaigns and communication activities.
- Managing performance: ability to track/monitor project process against plan.
Requirements
- Experience in B2B marketing
- A proactive ‘can-do’ attitude
- Has managed or mentored team members
- Ability to use initiative and work autonomously
- Excellent communication skills
- Demonstrable creative ability
- Strong organisational skills
- Ability to multi-task and problem-solve
- Ability to work to tight deadlines whilst maintaining a keen eye for detail
- A basic understanding of integrated marketing operations.
- Understanding of SalesForce or other CRM software.
Benefits
- Excellent team player, with strong demonstrable evidence of influencing as well as the ability to forge strong internal and external working relationships.