Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness.
Oversee day-to-day management of campaigns and ensure brand consistency.
Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, Foursquare, Instagram, Google+, Facebook, and others.
Manage company blog and editorial calendar that aligns with social updates.
Monitor social media progress using web analytic tools.
Incorporate optimization strategies, analyze data, and research the best ways to increase traffic.
Review the success of campaigns and develop ways to improve.
Plan paid social media advertising strategies and budgets.
Secure new media partnerships
Drive engagement with social media influencers
Resolve customer issues through social media.
Create engaging written and visual content for blog.
Research new media platforms, trends, and industry opportunities
Provide feedback from social media trends and research; relay it to business strategists.
Write effective, concise copy for multiple platforms, websites, and social networks.

Excellent verbal and written communication skills
Bachelor’s degree in marketing, PR, or related field and/or Two years of social media management experience
Experience with Hootsuite, Sprout Social, or HubSpot
Knowledge of Photoshop, Illustrator, and Google Analytics
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
Knowledge of Search Engine Optimization (SEO) best practices
Experience identifying and creating campaigns for target audience.
Excellent analytical and time-management skills
Strong project management skills with the ability to supervise multiple projects.

Social Media Manager

Key skills