Senior Manager, Branded Content & Experiences

Role Overview

• Centralize and own feature development for branded experiences within DPX, partnering with Brand Marketers who lead publishing and content updates across their therapeutic areas so features are built once, to standard, rather than rebuilt site by site.
• Lead the Design System transition for branded experiences, driving adoption of shared components and standards across the portfolio.
• Help prioritize the feature needs for branded experiences, in partnership with Brand Marketers and the broader DPX product community.
• Own key tactics across the branded lifecycle: requirements, roadmap execution, content and experience production, and launch.
• Translate direction into detailed requirements for design and development teams, with the supporting documentation that moves work into delivery.
• Partner with Pfizer’s unbranded product leads (VaxAssist, PfizerForAll) to connect branded and unbranded experiences, removing friction for the patient in a compliant way.
• Explore new and better ways to bring branded content to life, testing formats, tools, and approaches that raise quality and impact.
• Collaborate across Digital, Legal, Compliance, Regulatory, Medical, and Marketing through QA, MLR, and release, so branded experiences ship compliantly and on schedule.
• Develop plans to scale proven experiences and components across additional brands, therapeutic areas, and markets.
• Apply AI-enabled content and design tools (e.g. Claude Design, Figma Make, Adobe GenStudio) to produce branded content and experiences at scale, while maintaining quality and compliance.

Requirements

• Bachelor’s degree required.
• 6+ years in digital product, content, or experience roles, executing across the lifecycle from requirements through launch.
• Hands-on experience delivering digital experiences, ideally including design systems and content management systems.
• A human-centered mindset, obsessed with the end customer and able to bring their voice into decisions through an understanding of their journeys.
• Experience leading cross-functional initiatives, identifying risks and removing roadblocks.
• Knowledge of Agile values, principles, and practices.
• Familiarity with AI-enabled content and design tools and an appetite to fold them into production workflows.
• Courage to provide objective opinions, especially on go/no-go decisions.
• Strong writing, presentation, and influencing skills.
• Discretion and trustworthiness in dealing with confidential information.

Benefits

• paid vacation
• holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• eligibility to participate in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary
• comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments