We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products.
This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance.
This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles, and has the depth to make credible judgements on strategy, technology, and economics simultaneously.
Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition.
Build and maintain campaign structures optimised for Moniepoint's dual-product funnel.
Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format.
Own campaign performance end-to-end: from brief to launch to optimisation to reporting.
Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely.

6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale
Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding
Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters
Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions
Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products
Strongly Preferred
Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage
Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments
Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems
Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic.

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Performance Marketing Specialist

Key skills