Customer Journey Analytics Product Manager

Role Overview

• Own the product vision, roadmap, and backlog for Adobe Customer Journey Analytics B2B Edition and related analytics capabilities.
• Partner with business stakeholders, digital teams, and technical teams to define requirements for CJA dashboards, workspaces, metrics, dimensions, derived fields, and data views.
• Translate complex business questions into actionable analytics solutions, including cross-channel reporting that connects paid, organic, email, direct, and web engagement data.
• Drive the ongoing evolution of CJA capabilities by identifying new reporting needs, improving data usability, and ensuring analytics outputs are understandable and accessible for stakeholders.
• Collaborate with implementation partners, engineering teams, and data/architecture resources to support CJA enablement, connection health monitoring, instrumentation priorities, data model alignment, and platform adoption.
• Develop and socialize business cases and executive-level storytelling around CJA investments, including how CJA supports marketing optimization, website and digital experience improvements, buyer journey analysis, attribution, and long-term business value.
• Monitor analytics quality and operational health by supporting governance, QA, validation, and continuous refinement of CJA configurations and reporting outputs.
• Act as the primary liaison between business and delivery teams, balancing stakeholder requests, technical feasibility, implementation timelines, and product priorities.
• Bring a proactive, analytics-first mindset to identify opportunities, recommend improvements, and help shape the broader digital measurement strategy.

Requirements

• Bachelor’s degree in business, marketing, analytics, information systems, computer science, or a related field.
• Experience in product management, digital analytics, marketing technology, or a closely related area.
• Experience working with analytics platforms, digital measurement, dashboards, and stakeholder reporting.
• Strong ability to translate business objectives into product requirements, user stories, analytics outputs, and roadmap priorities.
• Excellent stakeholder management and communication skills, including the ability to explain analytics value to both technical and non-technical audiences.
• Experience working cross-functionally with marketing, engineering, data, and external partners in a fast-paced environment.
• Experience with Adobe Customer Journey Analytics, Adobe Analytics, Adobe Experience Platform, or related Adobe Experience Cloud tools.
• Strong familiarity with digital marketing analytics, attribution, buyer journey analysis, and website/digital experience optimization.
• Experience with data quality management, governance, or validation in analytics implementations.
• Experience in Agile delivery environments with backlog ownership, sprint planning, and roadmap management.

Tech Stack

• Cloud

Benefits

• Flexibility in your schedule
• Total rewards information available at https://rsmus.com/careers/working-at-rsm/benefits