Lead the digital sales strategy and execution across online channels, owning a significant portion of revenue with a focus on sustainable growth, acquisition efficiency and continuous improvement of the customer journey.
Lead the entire digital sales area end-to-end.
Manage channels such as: Performance (paid media); CRM and conversion; Owned channels (website, app).
Continuously optimize the digital sales journey: Conversion; UX/UI; Full funnel (acquisition → sale → retention).