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Marketing Cloud Consultant at Weekday (YC W21) | JobVerse
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Marketing Cloud Consultant
Weekday (YC W21)
Remote
Website
LinkedIn
Marketing Cloud Consultant
United States
Full Time
3 hours ago
$1,000,000 - $4,500,000 INR
No Visa Sponsorship
Apply Now
Key skills
Cloud
SQL
Analytics
Salesforce
CRM
Stakeholder Management
A/B Testing
Communication
About this role
Role Overview
Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC) engagements.
Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives.
Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks.
Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert.
Configure, manage, and optimize Salesforce Marketing Cloud components.
Email Studio
Mobile Studio
Social Studio
Web Studio / CloudPages
Journey Builder
Automation Studio
Contact Builder and Data Designer
Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows.
Configure triggered sends, scheduled automations, and data synchronization processes.
Support integrations with CRM platforms, APIs, and external data sources.
Troubleshoot platform issues, campaign errors, and performance challenges.
Build, test, deploy, and optimize email campaigns and customer journeys.
Configure dynamic content, personalization rules, audience segmentation, and automation logic.
Conduct quality assurance testing across devices, browsers, and email clients.
Design and manage A/B testing initiatives to improve campaign performance.
Coordinate deployment schedules, stakeholder approvals, and campaign launches.
Develop responsive email templates using HTML and CSS.
Ensure adherence to accessibility standards and brand guidelines.
Create reusable email frameworks and modular content structures.
Support content optimization and personalization initiatives.
Analyze campaign metrics and manage data hygiene.
Deliver actionable recommendations to improve campaign effectiveness.
Requirements
5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud solutions.
Deep expertise across Salesforce Marketing Cloud modules, including:
Email Studio
Mobile Studio
Social Studio
Web Studio / CloudPages
Journey Builder
Automation Studio
Contact Builder / Data Designer
Strong experience with Data Extensions, SQL, AMPscript, SSJS, and automation workflows.
Working knowledge of HTML and CSS for responsive email development.
Experience integrating SFMC with CRM systems, APIs, and external data platforms.
Strong understanding of digital marketing compliance requirements and privacy regulations.
Excellent communication, stakeholder management, and consulting skills.
Ability to manage multiple engagements while maintaining high-quality delivery standards.
Preferred Qualifications
Experience working with public sector, utilities, or other highly regulated industries.
Familiarity with customer data platforms, marketing analytics, and personalization strategies.
Knowledge of accessibility standards and inclusive digital communication practices.
Preferred Certifications
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Developer
Additional Salesforce certifications such as Salesforce Administrator or Platform App Builder
Tech Stack
Cloud
SQL
Apply Now
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