Marketing Cloud Consultant

Role Overview

• Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC) engagements.
• Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives.
• Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks.
• Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert.
• Configure, manage, and optimize Salesforce Marketing Cloud components.
• Email Studio
• Mobile Studio
• Social Studio
• Web Studio / CloudPages
• Journey Builder
• Automation Studio
• Contact Builder and Data Designer
• Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows.
• Configure triggered sends, scheduled automations, and data synchronization processes.
• Support integrations with CRM platforms, APIs, and external data sources.
• Troubleshoot platform issues, campaign errors, and performance challenges.
• Build, test, deploy, and optimize email campaigns and customer journeys.
• Configure dynamic content, personalization rules, audience segmentation, and automation logic.
• Conduct quality assurance testing across devices, browsers, and email clients.
• Design and manage A/B testing initiatives to improve campaign performance.
• Coordinate deployment schedules, stakeholder approvals, and campaign launches.
• Develop responsive email templates using HTML and CSS.
• Ensure adherence to accessibility standards and brand guidelines.
• Create reusable email frameworks and modular content structures.
• Support content optimization and personalization initiatives.
• Analyze campaign metrics and manage data hygiene.
• Deliver actionable recommendations to improve campaign effectiveness.

Requirements

• 5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud solutions.
• Deep expertise across Salesforce Marketing Cloud modules, including:
• Email Studio
• Mobile Studio
• Social Studio
• Web Studio / CloudPages
• Journey Builder
• Automation Studio
• Contact Builder / Data Designer
• Strong experience with Data Extensions, SQL, AMPscript, SSJS, and automation workflows.
• Working knowledge of HTML and CSS for responsive email development.
• Experience integrating SFMC with CRM systems, APIs, and external data platforms.
• Strong understanding of digital marketing compliance requirements and privacy regulations.
• Excellent communication, stakeholder management, and consulting skills.
• Ability to manage multiple engagements while maintaining high-quality delivery standards.

Preferred Qualifications

• Experience working with public sector, utilities, or other highly regulated industries.
• Familiarity with customer data platforms, marketing analytics, and personalization strategies.
• Knowledge of accessibility standards and inclusive digital communication practices.

Preferred Certifications

• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Developer
• Additional Salesforce certifications such as Salesforce Administrator or Platform App Builder

Tech Stack

• Cloud
• SQL