Own Pipeline : Full accountability for qualified leads with target of 600/month (doubling current volume) and clear ROI tracking
Scale Proven Channels : Optimize and expand what's already working, Meta ads, Google ads, and organic search
Build New Channels : Create outbound lists and sequences, influencer partnerships, webinars, and event presence from scratch
Ship Weekly Experiments : Test new ads, audiences, copy angles, and sequences at rapid pace
Customer Discovery : Deeply understand Jobs-to-be-Done, channels, and hooks for architects and engineers
Attribution & Reporting : Set up tracking, build reports, and tell coherent stories from messy data to guide decisions

Demand Gen Experience : 3+ years building and scaling demand generation in SMB SaaS (ideally vertical SMB SaaS, e.g., Doctolib, sevDesk, Personio)
Paid Acquisition Depth : Shipped and owned Meta and Google campaigns targeted at SMBs thinking in audiences and funnels, not just budget management
Outbound Builder : Built list-building and sequencing infrastructure from scratch with proven meeting-booking results
Analytical Rigor : Can set up attribution, build reports, and extract coherent narratives from complex data
Channel Curiosity : Willing to experiment with TikTok creatives, trade fairs, or community plays if that's where the ICP lives
Fluent German : Required for DACH market where customers operate in German.

Performance Compensation : Base salary with bonus tied to pipeline generation targets
Meaningful Equity : Equity package in a hyper-growth vertical AI company with strong upside
Category-Defining Work : Build the OS for an entire underserved industry (€76Bn+ market)
AI-Native Product : Work with real AI capabilities built from the ground up not bolt-ons
Real Traction : 800+ paying customers, all inbound, NPS 60, strong unit economics already proven
Senior Team : Small, experienced team where your work compounds and decisions move fast

Head of Demand Generation

Key skills